OUR STORY

BUILT IN THE CHAOS. DRIVEN BY PURPOSE

Founded by two friends who met amidst the challenges of professional sports, PURELITE was born from a simple need: trust. This shared experience in a world demanding the utmost integrity fueled their commitment to build a transparent and reliable solution for everyone.

We're Gerrit-Jan and Jordan. Our paths crossed at Worcester Warriors – one a professional rugby player, the other a performance nutritionist. Like many great ideas, PURELITE emerged out of necessity.
Back when the financial cracks started showing at the club, support dwindled, we had to get resourceful just to keep the squad going. From bulk-buying strapping to ensure our teammates were game-ready, we learned the importance of finding solutions ourselves.

SUPPLEMENTS AND THE LACK OF TRUST

This same mindset led us to supplements. As a pro athlete (GJ) and performance nutritionist (Jordan), we understood the critical role of quality and safety in what you put into your body. When Jordan launched his own supplement brand, and GJ was supplying the military with blank-label products, we both encountered the same frustrating obstacle: proving product purity was unnecessarily difficult.
Traditional testing options were expensive, slow, and often felt inaccessible, especially for smaller brands and startups. So, we asked ourselves: Why is it so hard for honest brands to demonstrate their products are clean? And even more, why are we still guessing about safety in an industry focused on health and performance?

OUR VISION AND MISSION

Our Vision: To create a world where trust and transparency are paramount in the supplement industry. We envision a marketplace where every consumer can confidently choose products, knowing they have been rigorously verified for both safety and accurate ingredient levels.

Our Mission: To lower the barrier to entry for comprehensive and reliable supplement testing, empowering brands of all sizes to demonstrate the quality and safety of their products. Central to this mission is our commitment to scientifically analysing the active ingredients in supplements, ensuring they meet label claims within a precise ±10% margin of error. This ACTIVE LEVEL TESTING is essential for demonstrating product efficacy and ensuring compliance with labeling regulations, ultimately fostering greater trust between brands and consumers.

WHY THIS MATTER

Even if only a fraction of the population requires stringent supplement testing (like professional athletes and the military), imagine the positive impact on the entire industry if testing became the norm, not the exception. It would mean easier and more informed choices for athletes, greater confidence for nutritionists in their recommendations, and ultimately, more trust for everyone in the supplements they consume.

MEET OUR LAB PARTNER: MARFLEET ANALYTICAL

Marfleet Analytical Services was built not from comfort, but from challenge. During the uncertainty of the pandemic, founder Martin Barnard took a bold step—using his decades of experience in the pharmaceutical and food industries to create a lab that stood for integrity, accuracy, and independence. Rather than settle, he backed himself and built something better. Today, Marfleet is a trusted partner to brands who care about doing things right, operating to ISO 9001 standards with a team who believe in high-quality work and honest collaboration. Martin shares our belief that you don’t have to accept the status quo—that you can push back, challenge the system, and build something more transparent. Most importantly, he believes in us, and in supporting the brands who are reshaping the future with purpose.